Positioning strategy2 min
SEO strategy: from company goal to work plan
How to set SEO goals, choose subpages for development and plan regular work without promises of quick positions.
How to plan positioningBLOG SEO Certyfikacja
SEO and website positioning.
From knowledge to action.
How to develop the visibility of your company, store and content? Learn the technical basics of SEO, positioning planning and AI search. Choose a topic and jump to specific tips.
22 guides 6 areas of knowledge Official sources and checklists
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SEO and positioning guides.
Available guides: 22
Positioning strategy2 min
SEO audit and automated test: what does a specialist assess?
The scope of a professional SEO audit, the limitations of scanners and how to turn the report into an implementation plan.
What does an SEO audit cover?Positioning strategy2 min
How to measure SEO results without confusing traffic with sales
Clicks, impressions, positions and conversions: a practical SEO report diagram and interpretation of changes.
How to evaluate SEO effects?Technical SEO2 min
Why isn't the site on Google? Indexing diagnostics
How to separate address discovery, retrieval, indexing and page display in Google results.
Check the reasons for the lack of indexationTechnical SEO2 min
Robots.txt and noindex: two different decisions
When to use robots.txt, when to use noindex and why these settings do not protect private information.
Learn about robots.txt and noindexTechnical SEO2 min
Page change without chaos: redirections and canonical
Address migration plan, redirect mapping and canonical control after changing the domain or site structure.
Plan to change addressesAI and search2 min
SEO, GEO and AEO: what does AI search really change?
Visibility in AI Overviews, AI Mode, and AI Responses: Current fundamentals, limitations, and a sound roadmap.
Learn about SEO, GEO and AEOAI and search2 min
AI robots: searching is not the same as training
How to separate search and training robot rules and check whether the server is actually serving the content.
Check the robot access rulesAI and search2 min
How to measure visibility in AI: Google, Bing and website traffic
Generative AI reporting, citations and inputs: what to measure in 2026 and how to avoid double counting.
How to measure visibility in AI?Content and data2 min
Content created with AI: a pre-publication screening process
How to use AI for SEO content, verify facts and avoid mass publishing of worthless texts.
How to check content created with AI?Content and data2 min
Search intent and content plan without duplicating topics
How to combine customer questions with the offer, build related guides and avoid similar subpages competing for the same goal.
Match the content to the recipient's needsContent and data2 min
Structured data: schema consistent with the page content
How to choose a structured data type, verify JSON-LD and not confuse the correct syntax with a guarantee of SEO results.
Understand structured dataPerformance2 min
Core Web Vitals: LCP, INP and CLS in practice
What do Core Web Vitals measure, what are the thresholds for a good score and how to translate the data into tasks for the website contractor.
Learn about LCP, INP and CLSPerformance2 min
PageSpeed Insights: How to read the report and select fixes
Lab and CrUX data, phone and desktop score, and page speed improvement priorities.
How to read PageSpeed result?Performance2 min
Images on the website: quality, speed and understandable context
How to prepare images for the website, choose sizes, alternative text and loading method without compromising readability.
Take care of the images on the websiteLocal SEO and stores2 min
Local SEO: company profile and website that complement each other
A practical plan for a local company: information, Company Profile on Google, opinions and a useful service subpage.
How to approach local SEO?Local SEO and stores2 min
Store SEO: categories, filters and route to the product
How to plan the structure of the store, access to products and control of filter addresses without multiplying similar subpages.
Plan your store's positioningLocal SEO and stores2 min
Product card: content, data and purchasing decision
How to prepare a useful product card, ensure consistency of the offer and Product data without artificial descriptions.
Refine your product cardAI and search2 min
AEO in practice: answering your customers’ questions
How to develop answers on a service page: scope, conditions, examples and the next step. A practical AEO workshop without promises of citations.
Build answers for AEOAI and search2 min
GEO: creating content that can be verified and referenced
A practical GEO plan: specific claims, sources, comparisons and updates. Separating AI citations from visits and sales.
Prepare source content for GEOContent and data2 min
E-E-A-T: showing your company’s experience and credibility
Authorship, evidence, sources and corrections. Building credible content without fabricated reviews, experts or company history.
Show the credibility of your contentPositioning strategy2 min
Updating SEO content: expand, merge or start again?
Choosing pages to update, organising overlapping topics and evaluating changes. An SEO plan covering AEO answers and GEO sources.
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