Separate your writing aid from your source of knowledge
The model can suggest a plan, heading variants, or sentence simplification. It should not be the only confirmation of price, product compliance, technical standard or company declaration. Provide the author with current source materials and specify which data should not be added.
Google points out the importance of accuracy, quality and relevance of content generated with the help of AI, also in titles, descriptions, structured data and image descriptions.
Add real substantive input
Good material helps you solve a specific task. Collect questions from customers, explanations from the person providing the service, current parameters and limitations. If you do not have data for a case study, describe the example as hypothetical. Don't create fictitious customers, reviews or results.
Automatic multiplication of text primarily to manipulate visibility may violate policies against large-scale content abuse. The problem is not whether AI was used.
Source: Google: spam policy ↗
Enter two checks
The first check concerns the content: sources, numbers, names, validity, compliance with the offer. Second - usefulness: whether the text answers the question, is not repetitive, contains understandable examples and leads to a sensible next step.
The draft promises "implementation in 24 hours." If the company does not offer such a deadline, remove the promise. Replace it with a description of the valuation process and factors influencing the deadline, confirmed by the person responsible for implementation.
Maintain text after publication
Designate the owner of the material and the conditions for updating: change of the product, manual or source documentation. Simply changing the date without checking the content does not make the article current. For a significant revision, write down what was changed.
For topics requiring specialized responsibility, plan adequate verification. The speed of generation should not determine the speed of publication. It's better to finish answering the actual question than to increase the number of addresses aimlessly.
FOR USE IN PRACTICE
Your checklist
- Verify every significant number and promise.
- Separate facts from hypothetical examples.
- Check what the material brings to the recipient.
- Record the owner and reason for a future update.
Sources and news
Documentation reviewed on September 21, 2026. The examples in the article are illustrative - they do not describe audit results or client implementation.
Educational material developed with the help of AI based on the indicated sources. It does not replace an individual assessment of the website by a specialist. Editorial rules.