Google: check dedicated report

The Search Console documentation describes the performance of Generative AI in Search. This data is also included in the overall performance report for web search. So don't add them back to the total of all your Google traffic.

Source: Google: Generative AI performance report ↗

When exporting, save the report name, filters, and date range. Check the available range on your service rather than comparing random screenshots from accounts with different configurations. The sources provided reflect the status checked on September 21, 2026.

Bing: interpret citations within their scope

AI Performance in Bing Webmaster Tools shows content usage in Microsoft Copilot responses and partner experiences, including page citations and search queries for source material. This last type of query does not have to be the user's literal statement.

Source: Bing: AI Performance ↗

Don't treat citation counts as visits or customers. Also, don't extend conclusions from one report to all AI tools. Save the metric definition from the current documentation.

Connect observations to value for the company

In website analytics, identify available referral sources and assess further user behavior. Some inputs may not retain a recognizable source. Without additional data, don't attribute all of your direct traffic growth to AI.

Monthly table example

Columns: system, period, cited addresses, logged inputs, valuable queries, implementations and data restrictions. On the line with the missing measurement, enter "no data" instead of zero. Zero means observation result, not lack of access.

Treat manual trials as a sample

For control questions, write down the exact content, language, date, system used and visible links. The result of one call is used for observation, not to calculate the share of the entire market. If you buy monitoring, ask for a list of questions, frequency of attempts and how to recognize the brand and the quoted URL.

The most useful report ends with a decision: to expand the source page, fix access or improve the transition from the guide to the offer.

FOR USE IN PRACTICE

Your checklist

  • Don't add a subset of AI to a total that already includes it.
  • Distinguish between quote, entry and conversion.
  • Maintain filters, definitions and system scope.
  • No data, describe directly.

Sources and news

Documentation reviewed on September 21, 2026. The examples in the article are illustrative - they do not describe audit results or client implementation.

Educational material developed with the help of AI based on the indicated sources. It does not replace an individual assessment of the website by a specialist. Editorial rules.