I'm preparing a website for AI search

Save where you want to be found

Don't treat all AI tools as one channel. Choose a system and a few questions relevant to your audience. Record whether you are interested in a mention of the company, a link to a specific guide or traffic leading to a query. These events are not fungible.

SEO basics apply to Google's AI features; Google does not require a special data schema or additional file dedicated exclusively to these functions. However, the availability of the website and correct data do not guarantee its use as a source.

Separate technical and editorial decisions

The technical supervisor should check the readability of the content and the declared access rules. The website owner decides on the policy of using materials, and the editorial team is responsible for their usefulness and credibility. Blocking a workout doesn't necessarily mean you intend to hide the page from search.

When preparing your content, start by actually answering the customer's question. Provide conditions, exceptions, data source, and when an individual assessment is needed. Don't add unconfirmed experiences or quotes just to make the material sound expert.

Treat your observations as a sample

When checking answers manually, write down the question text, system name, date and visible links. Don't present a few of your own trials as the brand's share of the overall market. Answers may vary and change, and failure to cite in one attempt does not prove a technical lock.

Combine observations with available input and query data while maintaining their constraints. In your notes, separate the change that was implemented from the effect you are looking for. The automatic robot test remains a declaration check for a specific address.

GO FROM QUESTION TO TASK

Your work order.

1. 01

   SEO, GEO and AEO: what does AI search really change?

   Determine which search method and purpose you are talking about.

   The effect of this step: Definition of the channel and expected event.

2. 02

   AI robots: searching is not the same as training

   Separate search rules and training preferences.

   The effect of this step: Informed decision about access.

3. 03

   Content created with AI: a pre-publication screening process

   Verify facts, examples and authorship before publishing.

   The effect of this step: Content with documented sources.

4. 04

   How to measure visibility in AI: Google, Bing and website traffic

   Record the observation method and sample limitations.

   The effect of this step: Repeatable measurement note.

5. 05

   AEO in practice: answering your customers’ questions

   Choose a customer question and draft an answer with conditions and an example.

   The effect of this step: A draft passage to test on the service page.

6. 06

   GEO: creating content that can be verified and referenced

   Check evidence, sources and the currency of key claims.

   The effect of this step: A list of information to verify before publication.